Atomic Notes
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All the news the media missed in 2025 fixthenews.com (via Miraz Jordan.)
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“The right kind of optimism is disciplined. It begins with the premise that action changes outcomes, then organizes institutions, incentives, and narratives to make that premise true.” mongabay.com.
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The Sydney I know isn’t like what they’re showing on the news writingslowly.com.
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It’s naive to trust Reddit’s figures, but that’s what they say, and you can’t do your own analytics. Well, I can’t anyway. ↩︎
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I’m borrowing a taxonomy of social media that includes big rooms, small rooms and many rooms. ↩︎
💬 “You don’t begin with the correct tool and work sensibly within its constraints until you organically graduate to a more capable one. That is not how obsession works. Obsession works by taking whatever is available and pressing on it until it either breaks or reveals something.” - Sam Henri-Gold
Are you accumulating notes or actually creating something?
Semyon Vengerov gathered two million filing cards but never finished his dictionaries. What lessons does this Russian scholar offer for modern personal knowledge management?
#PKM #Zettelkasten #Writing #History #Notes
Two Million Notes and No Dictionary: Learning from Semyon Vengerov's Cautionary Tale
Russian bibliographer Semyon Vengerov (1855-1920) spent his life accumulating two million filing cards, but he died before he finished the dictionaries and bibliographies he set out to create.
His definitive account of Russian books from 1788 to 1893 was supposed to extend to 25 volumes, of which he completed only three. His biographical dictionary of Russian writers included six volumes, but these only covered the first three letters of the Russian alphabet. He published four volumes of his Sources for a Dictionary of Russian Writers, without making any more headway on the dictionary itself.
So was he a visionary scholar or did he end up simply overwhelmed by the weight of his own ambition?
And for anyone building a personal knowledge system today, for anyone doing their own research, for anyone making their own notes, his story raises an uncomfortable question: are we just accumulating notes, or are we actually creating something?
Historian Mark Gamsa summarizes it this way:
“For some of his critics, Vengerov’s colossal undertaking ended in deserved failure. In this view, his story is at best a cautionary tale about a scholar overwhelmed by his material; at worst, it is one about a wrong choice of profession” (Gamsa 2016).
Literary scholar Angela Brintlinger is more specific about the problem:
“Vengerov was unable to cull and organize the materials he gathered into true biographies. He was overwhelmed by the process and by the facts themselves. Vengerov’s approach to biography suffered from a very particular problem: wanting to include everything, he never finished anything” (Brintlinger 2018, 96).
To be sure, Vengerov died before he finished what he’d started. But having published prolifically and influenced a generation of Russian scholars, was he really a failure? Or does calling him one say more about the unrealistic scope of what he promised than about the value of what he actually achieved?
What Are Notes For?
If you find yourself writing notes and later discover that you now have rather a lot of them, there’s an underlying question which begs to be addressed, if not fully answered: what are they for?
Many people write notes simply because the act of writing is a way of thinking. They might agree with physicist Richard Feynman that writing is thinking. At the very least, you can’t really write without thinking. The sociologist Niklas Luhmann made an even stronger claim: you cannot think without writing, at least not systematically. As he put it in a note lodged carefully in his Zettelkasten:
“Behind the Zettelkasten technique stands the experience: You can’t think without writing - at least not in a sophisticated way, selective access to memory in demanding contexts. This also means: without marking differences, one cannot think.”
From this perspective, notes, at least in the first instance, are complete in themselves; they are thinking made visible.
Vengerov went much further than this. He appreciated “the love of, or rather the passion for scholarly labour as such, almost independently of the results that follow from it” (Byford 2003:7). He understood you actually had to enjoy the task, moment by moment. He lionised the painstaking, meticulous scholarly work epitomised by the Benedictine monks of Western Europe:
“The very process of work gives a true scholarly labourer a kind of pure psychological pleasure.” (Ibid.)
Well I’ll admit I’ve experienced a little of this in writing here about a now obscure Nineteenth Century Russian bibliographer. I mean, what am I thinking? Many though, myself included, write notes because we want to produce, well, writing: blog posts, articles, video or audio scripts, books even. In short, we want a public outcome. And given this aspiration, there might be a frisson of anxiety about whether, like Vengerov, we’re just going to end up with two million notes and no dictionary.
Lessons from the Cautionary Tale
So having encountered Vengerov’s extraordinary story, and taking it as a cautionary tale for note-making maximalists like me, here’s what I’m taking from it:
Under-promise and over-deliver
Vengerov wrote and published a great deal and was very influential. He was a great success! The only problem, really, is that he didn’t finish the dauntingly massive projects he himself had set out in public to finish. This made it look as though he failed. But in reality, who could have succeeded at the gargantuan tasks he embarked upon? In 1899 a contemporary of Vengerov’s, V.F. Shishmarev, argued:
“The love of learning compensates for all failures and all shortcomings that inevitably accompany the practical realization of any project.” (Byford 2003: 3).
I’m not so sure. For me, it’s worth finishing things, perhaps by limiting their scope.
Vengerov’s approach (announcing a massive 25-volume project and then appearing to fail to deliver it) contrasts sharply with that of Linus Torvalds, the founder of the near-ubiquitous computer operating system Linux. Torvalds famously opened his project with great modesty, claiming in his initial 1991 announcement that it “won’t be big and professional” and “probably never will support anything other than AT-harddisks.”
By setting expectations low, every achievement became a triumph rather than a shortfall. Linux now powers everything from smartphones to supercomputers.
The lesson here isn’t that you should lack ambition. It’s that you might consider announcing smaller milestones, while still, privately, pursuing larger goals.
Bite off less than you can chew
Take a step at a time, package it up, and call it a product. Then take another step.
Bent Flyvbjerg, the expert in mega-projects, claims the most successful large projects are completed by means of modularity. The Empire State Building, for example, was completed one storey at a time. A similar, relatively small process repeated over and over produces something bigger. Each floor was a complete unit; if construction had stopped at any point, there would have been a usable (if shorter) building.
Applied to note-taking and writing, I take this to mean: publish the limited article before attempting the extensive book. Release the provisional blog post before promising the comprehensive guide. Each complete smaller work is both valuable in itself and a building block for something larger.
Work collaboratively and delegate
Perhaps Vengerov could have finished his huge projects if he’d assembled a team to help him. As a postgraduate student, I was tangentially involved in a large dictionary project, and it was very clear back then that a project of this nature requires a large number of participants. Very rarely is such a task a one-person show.
Ironically, Vengerov was highly influential with the next generation of scholars whom he had trained. Perhaps his greatest legacy was the influential Pushkin seminars, which he started in St Petersburg in 1906. The formalist school, many of whose members he had taught, owed a great deal to him. But his own projects seem to have lacked the kind of team effort that might perhaps have seen them to completion. He knew how to teach and inspire others, but it seems he couldn’t translate that into collaborative production on his own work. My conclusion is, if you can’t do without a team, you should at least attempt to assemble one. Or, you know, just get someone to help you.
Use the data, don’t let the data use you
Fortunately, Vengerov’s students emulated his scholarly meticulousness without getting bogged down in his precise method. As Brintlinger puts it:
“Without the ‘data’ preferred by their professor, the biographies produced by the students would have lacked precision and verisimilitude; however, at the same time, the students moved past Vengerov’s fact-bound research to try to draw connections and make judgements about the psychological reasoning behind the actions of historical individuals.” (Brintlinger 2018, 114).
For me, this is perhaps the most important lesson. Notes, research, and data are means to an end, not ends in themselves. Vengerov’s students understood that scholarship means doing something with the facts: analyzing, synthesizing, interpreting, and ultimately, publishing. The two million filing cards were only valuable if they led somewhere beyond themselves.
A modest promise
So was Vengerov a failure? That depends on what we measure. He didn’t complete his stated projects, true. But “having published prolifically, Vengerov nonetheless did not complete his life’s work. He did leave an archive containing about two million filing cards” (Gamsa 2016). Importantly for Russian literary scholarship, he left a generation of scholars who learned from both his successes and his struggles.
This is the point where I might be expected to reach a conclusion, so here’s my attempt at one: the perfect comprehensive work may never be finished, but imperfect, incremental contributions can still matter enormously. Breaking down the task and making modest promises: these options always remain open. Far better to have published three volumes than to have left twenty-five in perfect form in your head. Better to have published one real volume than three imaginary ones. And if you do have a huge project in mind, it wouldn’t hurt to inspire others who will continue the work, perhaps in ways you never imagined.
Your two million notes might never become the definitive work you once envisioned. But they might become something else: something smaller, more focused, and actually useful. Or better yet, they might help you think clearly enough to create a series of smaller somethings, each complete in itself, each, like my little essay on Semyon Vengerov’s two million notes, a modest promise fulfilled.
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Now read:
What to do when you’ve made some notes: start writing.
Inside Georges Didi-Huberman’s monumental note archive.
Lord Acton took too many notes, but that doesn’t mean you have to.
Leibniz created a haystack of notes that wouldn’t fit in his Zettelschrank.
Thoughts are nest-eggs: Thoreau on Writing.
References
Brintlinger, Angela. “Lives and Facts: Biography in Russia in the 1920s.” The Slavonic and East European Review 96, no. 1 (2018): 94–116. www.jstor.org/stable/10…
Byford, Andy. “S. A. Vengerov: The Identity of Literary Scholarship in Late Imperial Russia.” The Slavonic and East European Review 81, no. 1 (2003): 1–31. www.jstor.org/stable/42…
Gamsa, Mark. “Two Million Filing Cards: The Empirical-Biographical Method of Semen Vengerov”, History of Humanities, vol. 1, no. 1 (March 2016), pp. 129–53. www.journals.uchicago.edu/doi/10.10…
I’m the author of Shu Ha Ri: The Japanese Way of Learning, for Artists and Fighters, available now.
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Artists Books at the NSW State Library
I visited the State Library in Sydney recently, where I was inspired by an exhibition on artists' books, called Paper Universe: The Book as Art. It’s open till 3 May 2026 and is well worth seeing.
There were books on display too about how to make your own books, which I also found inspiring.
And when I looked in on another exhibition about housing in Australia, I couldn’t help noticing that the Sirius Building, a famous brutalist landmark in Sydney, looks an awful lot like a set of books lined up along a shelf. I’ve never heard anyone say that this was the architect’s intent, but you can judge for yourself.





Photo of the Sirius Building by Katherine Lu - Own work, CC BY-SA 4.0, commons.wikimedia.org/w/index.p…
I guess I have made my own book: I’m the author of Shu Ha Ri. The Japanese Way of Learning, for Artists and Fighters, available now.
And for all the Writing Slowly goodness you can sign up to the weekly digest.
ROOTS - Return Old Online Things to your own Site.
That’s what Lisa Charlotte Muth is doing at her website. And that’s what I’m doing with posts like Some urgent note-making questions find answers - bringing scattered material back together.
#IndieWeb #PKM #Blogging #NoteTaking #DigitalSovereignty
Some urgent notemaking questions find answers
From time to time I attempt to answer questions about note-making on Reddit.
It’s a tough job with few perks, but someone has to do it and for no obvious reason that person is me[^1]. So here’s a fresh bunch of my recent comments, with a disclaimer that, field-tested as they are, they’re not guaranteed to make you rich, famous or even mildly handsome, even if that’s how it’s worked out for me. I guess life is unfair like that.
Anyway, here goes.
The Digital Humanities Now website has come out of hibernation and kicked back into gear. OK, so it took me a whole year to notice this, but better late than never to spot a very interesting resource.
#DigitalHumanities #AcademicWriting #AcademicResources #ResearchTools
Guy Kawasaki says ‘move fast and break things’ is a myth. True! But since he can’t quite escape its toxic allure, I’ll say it for him, loudly and proudly:
Move slow and fix things. [guykawasaki.substack.com]
Shu Ha Ri: The Japanese Way of Learning, for Artists and Fighters is available now.
Every interface is an argument about how you should feel. - Phantom Obligation | Terry Godier
This is my view of writing and note-making apps, but we can change them, to feel how we want, not how someone else wants us to.
The Toe of the Year and the Curious Case of John Donne's Missing Commonplace Book
Last month, while my sister was moving house, she discovered a box of papers she’d never seen before. Inside was a collection of documents, decades old, that our parents must have gathered and kept from our childhood. There in a carefully wrapped pile was a sheaf of my sister’s old school reports. And next to them was a set of poems I must have written way back when I was a primary school student.
Perhaps you’ve had the experience of venturing into the attic or the basement and finding long-forgotten documents like these. But this chance rediscovery got me thinking about just how much has been lost to time.
Mostly we don’t bother archiving, and even when we do, there are later moments when we decide to spring-clean, rationalise, declutter, or tidy up.
These are all euphemisms for destroying the evidence.
Why your note-making tools don’t quite work the way you want them to - and what to do about it
Every so often I stumble upon a really clear articulation of a concept that makes sense of something I’ve been feeling but didn’t previously have a word for. I knew there was something there but I didn’t have the language to express it.
One of the most interesting articles I’ve come across recently is Artificial memory and orienting infinity by Kei Kreutler.
In this particular case the concept illuminated is the subtle, niggling tension between what I want to use my digital writing tools for and what they actually do. My writing tools, and possibly yours too, nearly do what I want, but not quite. What’s that about? Well, on reading this article, the tension became a whole lot clearer.
Looking back at 2025: a year of writing slowly but thinking with curiosity. 🖋️
From the note-making of Roland Barthes and Leibniz to reflections on AI and Japanese learning methods, here is a full archive of last year’s posts: Link
#Writing #Zettelkasten #PKM #AI #Learning #Blog #2025 #Shuhari
The posts of 2025
I’m much better at writing new stuff than consolidating the old, but it’s time to review what’s been posted here during 2025. Short posts excluded, it’s quite a lot, considering I’m Writing Slowly.
There’s also a list of the posts of 2024 and the posts of 2023 too.
And don’t forget to check out my book, Shu Ha Ri: The Japanese Way of Learning, for Artists and Fighters.
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The right kind of optimism in 2026
Happy New Year! May the next 12 months bring you peace and joy and blessing.
Here are a handful of hopeful articles to get your 2026 started on a positive note. I especially recommend the first one which I found deeply inspiring.
Trying to write slowly in 2025
Before I really got going with the Zettelkasten approach to making notes (and with micro.blog) I was publishing only a handful of posts here each year.
But then my productivity exploded.
In 2023 I published 202 posts here, and this post equals that count for 2025, even though the year isn’t done yet.
In 2025 I also edited a collection of essays and published my own book.
So I’m quite happy with the year’s output. And thank you for reading along with me, I really appreciate it.
But don’t worry, in 2026 I’ll still be trying to write slowly.
This little book would make a great present for the artist, fighter, learner, teacher, or straight-up Japan-lover in your life. Just saying.
Imitating the greats?
Imitation can be a very effective form of learning, but it’s worth considering who to imitate, and how.
Writers often seek to imitate the greats, but it interesting how far the star of some supposedly timeless writers can fade. Here’s William Zinsser, the well-read author of ‘Writing to learn’, on how he did it.
“Writing is learned by imitation. I learned to write mainly by reading writers who were doing the kind of writing I wanted to do and by trying to figure out how they did it. S. J. Perelman told me that when he was starting out he could have been arrested for imitating Ring Lardner. Woody Allen could have been arrested for imitating S. J. Perelman. And who hasn’t tried to imitate Woody Allen? Students often feel guilty about modeling their writing on someone else’s writing. They think it’s unethical—which is commendable. Or they’re afraid they’ll lose their own identity. The point, however, is that we eventually move beyond our models; we take what we need and then we shed those skins and become who we are supposed to become.”
So who are these people I’ve never heard of, I wondered, who could all have been arrested for imitating one another? I mean, they couldn’t, could they? It’s not actually illegal, is it? Or did Zinsser mean plagiarism?
It turns out that Ring Lardner was an American sports journalist and satirist whose work was greatly admired by many of the major authors who were his contemporaries. In his high school newspaper Ernest Hemingway used the pen name, ‘Ring Lardner Jr’. Lardner became a friend of F. Scott Fitzgerald and he inspired the writing of John O’Hara (another great writer whose name is seldom heard these days). In The Catcher in the Rye, J.D. Salinger gave Lardner a backhanded compliment by having his protagonist, Holden Caulfield, name Lardner as his second favourite author. So for Hemingway at least the juvenile imitation seems to have extended to impersonation.
Clearly I need to read some Ring Lardner.
S.J.Perelman was a humourist, writing especially for the New Yorker. He was admired by T.S. Eliot, Somerset Maugham, Garrison Keillor, Frank Muir, and Woody Allen. Another writer I’ve never heard of, who seems to have been inspirational. But then…
“Who hasn’t tried to imitate Woody Allen?” Is a question I’ll leave hanging in the wind.
Author and academic Adam Roberts has an interesting post about Jonathan Buckley’s novel, One Boat (2025), which appears to use Laurence Durrell’s adjectives as a model for how one of his own characters might over-write their diary. Durrell is an author whose star has certainly faded, even though he was nominated several times for the Nobel Prize for Literature. And his style is certainly not admired these days. As Roberts says,
“giving his narrator these Durrellisms: the point of this adjectival affectation, or addiction, is to characterize her as someone groping, somewhat desperately, for expression, or the impossibility thereof”
Well, whether this is a deliberate imitation in order to show a diarist whose purple prose, like Durrell’s gallops away from them, or whether, as Adam’s seems to suspect, it isn’t, whether Buckley was doing something very clever and ‘meta’ with his character’s imitation, or whether he was just getting away with it, all the same, the novel was long listed for the Booker Prize.
I’m the author of Shu Ha Ri. The Japanese Way of Learning, for Artists and Fighters, available now.
Why niche blogs and Small Rooms still win - even in the age of technofeudalism
Views? I’ve had a few
Blogging is about creative expression, but as Tom Critchlow observes, it’s also about finding the others. I love blogging, and I have a personal blog that I love writing on. I guess you already know that, right? But I have to admit it, the Internet doesn’t treat blogs particularly well. The issue is that there’s no discovery flywheel for a blog. Google search is unlikely to make you visible, so you have to do all the work yourself of promoting it to potential readers. And as everyone knows, attention is a scarce resource these days. In contrast, social media thrives on showing people what you’ve made and algorithmically fine-tuning this to reach as many of the right people as possible.
I don’t love social media. In fact I do my best to avoid it. But I don’t mind forum sites so much, where the moderation keeps things at least a little civil.
Well, happily, my blog does have readers, a few at least.
To monitor reading figures, I use a very basic analytics service which respects users' privacy.
I could see from the dashboard that by June 2024 my site was getting about 1,200 views in a month. That’s amazing - thank you, to all of you, especially the keen ones right at the front taking notes! You’ll do well in the test later.
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This is what a thousand people look like, though they’re not always as keen as this lot.
By July 2025 the count had risen to 6,000 views a month, where it now hovers. This may seem like a small number compared with how many times Beyonce’s been listened to, but it also compares very well with the number of people I can shout to across a crowded bar.
Now the most viewed individual post in June 2024 gained 216 views. It’s a more select crowd, but a crowd all the same! (Thanks for cheering, by the way).
A crowd of 250 people is still a crowd.
And a year later it was still gaining 64 views per month. Here’s the thing though. The same post with 216 views on my website reached considerably more readers on Reddit. It had 3,200 views there, which is about fifteen times more eyeballs! And a year later it had doubled that count.
And one of my more popular posts on Reddit has had 14,000 views, which, amazingly, is more views than this tennis match had!1
This tennis match had 10,000 viewers - almost as many as my crappy post on Reddit
But that’s not the very most popular post of mine on Reddit. That would be this more recent one, with 71,000 views, a lot like this exciting football match:
These audience size images, by the way, come from Visualizing crowd sizes.
It’s ironic that my most viewed piece of writing is a single sentence long and it contains a very obvious spelling mistake.
Now to me this looks like a very big stadium. Top sports teams and pop stars would be happy with those numbers. But if you’ve posted stuff on the big platforms like Facebook, Instagram and Xitter (I’m told the X is pronounced ‘Sh’), you’re probably already laughing at these ‘tiny’ numbers. By jumping off your roof into a paddling pool with a goat in it you’ve probably enjoyed millions of views. You’ve probably gone totally viral. You’re probably a certified influencer too. But the thing is…
I don’t want to be a serf on someone else’s plantation
I can’t stand technofeudalism, in which a few billionaires own the platforms and we’re just sharecroppers in their extractive systems. Unhappily, as economist Yanis Varoufakis observes in his book, Technofeudalism, it’s the state of the world these days.
I’m never going to jump off my roof into this paddling pool, not even for views. Not even for likes.
I want a different world (I know, right?), in which data portability and interoperability are the norm, so that if I want to switch platforms I can take my ‘connections’ with me. As Professor Sinan Aral, author of Hype Machine, has imagined, “consumers would own their identities and could freely switch from one network to another.” This wouldn’t just be good for me, it would be good for the whole ecosystem, since it would give the neo-feudal platform overlords an incentive to provide a better service than that of their competitors. The Three-legged Stool is just one vision of how this could work in practice.
Meanwhile, I support services that already support interoperability. My blog is hosted by Micro.blog, which encourages me to syndicate it to other places, including Mastodon and BlueSky, which also support (some) interoperability. I’m anticipating the arrival of the Pluriverse by building it, one blog post at a time.
On the other hand, there’s a certain logic to performing where the audience is. When I was a kid I used to practice my music in public by busking. And I always busked where the crowds were, not down an empty back alley where no one was listening. My parents disapproved, until I told them how much I was earning.
If you believe your work is worth reading, then you probably also believe it’s worth getting it read by more than one person.
It’s a bit of a contradiction. Even progressive organisations like New Public, which exist ‘to reimagine social media’ nevertheless use extractive venture-capital platforms like Substack, which allegedly profits from hosting Nazis. This seems a far cry from New Public’s mission of ‘building digital public spaces that connect people, embrace pluralism, and build community’.
So these large systems that promise to promote your kind, helpful informative posts, also promote hate-speech and genocide.
But what’s the alternative? Shout into the void?
Actually, Molly White, with more than 20,000 subscribers, wasn’t happy with Substack, and she decided she didn’t want any platform dependence at all, so she rolled her own, and gave detailed instructions for anyone who might want to do the same.
Unfortunately, this isn’t simple. It’s not terribly difficult, but the bar is just high enough that it’s obvious that most people won’t bother. I mean, everyone has principles, don’t they, until the moment they see the phrase, “MySQL wasn’t configured properly”?
I’m not going to help out the haters, but I wouldn’t mind getting a few views, but also I’m not a tech wizard.
It’s a dilemma.
So where online are the people who might find my writing worthwhile? I might have some good reasons to prefer my blog over social media, but that doesn’t mean my audience does. Let’s say I’m writing a post about getting more readers. If I want to help people with this post, I need to think a bit about who it’s for and where these people usually go to get their information.
On reflection, it seems the obscure niche subjects I like writing about are well-suited to online ‘small rooms’ like subreddits, forums and discord groups, rather than ‘big rooms’ like Facebook and TikTok, where ‘context collapse’ is the norm.2
That’s because I’m not posting memes and ‘hot takes’. No goats were surprised by amateur divers in the making of this article. I’m trying to provide thoughtful, eccentric observations for thoughtful (not at all eccentric) readers, so context is everything. This means my interim solution is to post first on my blog, then syndicate where I can, then cross post to small rooms, manually when necessary. It’s a work in progress, but I do seem to be making a little progress.
My book, Shu Ha Ri: The Japanese Way of Learning, for Artists and Fighters is available right now and it’s selling fine, even though it’s a niche subject and I’m a marketing team of one.
A second reason I’m keen on my own website is that it’s a way of keeping a record of the canonical version of my online writing. The big platforms can just disappear overnight, taking everything with them as they go. Disappearance is also part of business as usual for social media. For example, Pew Research found that in 2023, 1-in-5 (20%) English language tweets had become inaccessible just three months after posting on Twitter (now X). I’d prefer to have some control over the longevity of my work. That’s why syndication is a good plan. Unfortunately, many of the big platforms don’t support it at all. The only way to syndicate is by hand, by copying and pasting. It’s feasible (I do this occasionally with Reddit), but not very efficient.
This matters because the way we organise our online lives bleeds into the way we organise the rest of our social interactions. If it’s just assumed without question that the online space is a fiefdom, then democracy everywhere is undermined.
For wise words on this subject, read Governable Spaces, by Nathan Schneider.
OK, so I know what I’m doing here (at least in one sense of that phrase), but what about what you should do? One piece of advice I do have is to notice how many people actually are reading, listening to or watching your stuff. Really notice. It might be a room-full, or a stadium-full. Every one of your readers, listeners or viewers has spent precious time and effort to engage with your thoughts, and whether or not it pays your bills, that’s amazing and worth pausing a moment to appreciate.
So here’s the point where we pause for a moment to appreciate the wonder that anyone at all is noticing our stuff.
Wow.
But unfortunately that’s all the advice I can give right now. Yes, I’d like to think niche blogs and Small Rooms still win, but that surely depends on how you define ‘winning’. I’m probably doing it all wrong. AI is rapidly transforming the whole landscape of discoverability. Organic search is less and less viable when AI summaries are everywhere. Perhaps, as some are prophesying, the humble hyperlink is dead.
So rather than tell you how to reach your readers (as if!), I have a question for you: how do you reach your readers already, right now, and how do you expect to in a near future dominated by lots of AI hype and quite a bit of AI reality?
What’s changing for you? Are you pumping up the paddling pool right now in preparation for a pivot to YouTube and massive fame? Would you still write if you had a single reader? And do you appreciate the readers you do have?
Oh, it turns out I have quite a few questions.
For still more questions and precious few answers, subscribe to the weekly Writing Slowly email digest.
What’s your most valuable note?
@eleanorkonik@pkm.social asked:
“Any examples where a tiny note became unexpectedly valuable?”
Here’s my reply.
In 2018 I wrote a note describing how I’d like to visit Japan and learn more about the concept of Shu Ha Ri.
Better late than never I did visit Japan, and I ended up writing the book on Shu Ha Ri.
There was a lot of value in that one short note.

Create your own mental models
When he was still in high school my cousin took to pulling old cars apart, completely, then putting them back together. This was a real learning experience, and the beginning of an entire career working with motor vehicles. François Chollet, author of Deep Learning with Python, said:
💬 To really understand a concept, you have to “invent” it yourself in some capacity. Understanding doesn’t come from passive content consumption. It is always self-built. It is an active, high-agency, self-directed process of creating and debugging your own mental models. - as quoted by Simon Willison.
This is what I’m doing with my collection of working notes, my Zettelkasten. I disassemble ideas and concepts, de-contextualise them, and reassemble them into new arrangements under quite different circumstances. From fragments you can build a greater whole.
Sometimes ‘invention’ is mashing together two or more existing ideas in new and unexpected ways. But sometimes it’s simply rebuilding an existing idea from the ground up, to create something previously unimaginable.
I wrote my book about the Japanese concept of learning, Shu Ha Ri, because in the fifteen years since I first encountered this concept, no one else had written a clear introduction. It’s quite literally the book I wanted to read for myself. Well, I certainly didn’t invent the idea, but in writing the definitive introduction I’ve certainly taken it apart, examined it from every angle, worked out how to explain it to others, and put it back together.
On Friday I received a nice text from a martial arts instructor, who’d been handed the book by someone else:
💬 I absolutely loved it. First time in a long time I immediately reread a book.
And so I hope you’ll enjoy giving the book a test drive too.
Photo by Geoff Charles, 1962. National Library of Wales. Llyfrgell Genedlaethol Cymru / The National Library of Wales on Unsplash
Check out my book, Shu Ha Ri: The Japanese Way of Learning, for Artists and Fighters. And you can also subscribe to the weekly Writing Slowly email newsletter.
Publishing means no more hiding
Revelation must be terrible, knowing you can never hide your voice again. – David Whyte
Publishing my book, I had the strange feeling of having crossed an invisible but very powerful threshold.
It was while signing copies at a small and very supportive gathering, that it dawned on me that the thoughts that used to be just in my head are now public and exposed to the world – and since I’ve lodged this work in every State Library in Australia, they’ll never again be totally private.
I had thought I just wanted to publish my words, to release my book into the wild, as it were, to allow it to find its readers.
So it never occurred that I might have been benefiting in some way from the obscurity of the drafting process.
Not that I want to hide my voice – far from it.
Nor that I’m expecting a million readers. Again, far from it.
But the knowledge that I now have one unique reader – you – with whom my words will perhaps connect whether I bid them or not, well that changes things somehow.
And it’s certainly a revelation to realise there’s no going back.
My book, Shu Ha Ri: The Japanese Way of Learning, for Artists and Fighters, is out now. Please check it out.