Holy mother of cheeses, the Internet is not made out of content
Holy mother of cheeses, the Internet is not made out of content.
💬 “The Net is not content.
There is great content on the Internet. But holy mother of cheeses, the Internet is not made out of content.
A teenager’s first poem, the blissful release of a long-kept secret, a fine sketch drawn by a palsied hand, a blog post in a regime that hates the sound of its people’s voices — none of these people sat down to write content.
Did we use the word “content” without quotes? We feel so dirty.” — Doc Searles and David Weinberger, New Clues
Plenty of my thoughts about writing, and writing for the Web, are really just paraphrases of something David Weinberger has already said with far greater eloquence and perspicacity.
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“Small pieces loosely joined”. — From fragments you can build a greater whole.
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“Everything is miscellaneous”. — What does it mean to write from the bottom up instead of from the top down?
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“The smartest person in the room is the room”. — The mastery of knowledge is an illusion.
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“The Internet is not made out of content”. — What comes after content?
And what do you know? the author has a new book out in October 2026:
No doubt Beautiful Particulars will also help reshape my brain, and maybe yours too.
I’m the author of Shu Ha Ri: The Japanese Way of Learning, for Artists and Fighters, available now.
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