Being human is a trend now.
According to the Mintel Global Consumer Trends Report for 2024:
“Today’s rapidly advancing AI-powered technologies seem to be on track to outpace human output. While consumers and businesses learn to balance the use of this emerging technology, consumers will begin to appreciate what makes humans so unique. A new ‘human-as-premium’ label will emerge, giving greater influence to artisans who can take on the creative spirit that exists outside of an algorithm. As the collective memory of a pre-tech world grows more distant, nostalgia will appeal, even to younger generations that only know the conveniences of a digitised world. From this will rise services that teach human skills like self-expression and focus on how to connect with fellow humans.”